This year, it is going to be a St Valentine’s Day like no other. Life in lockdown has been hard on romance. Irish couples have been spending a lot of time looking at each other in their jammies. Gone are the days of dressing smart, going for dinner, and dousing ourselves in a signature scent.

When Apache Pizza asked us to come up with an idea to spice up this Valentine’s Day, it got us thinking. We wanted to come up with something as cheesy and irresistible as their pizza… And there are few things more irresistible than the smell of a freshly baked pizza, most people find it impossible to keep their hands off one. Well, imagine if you smelt like one? Nobody could resist you. Right?

To celebrate the most romantic day of the year, we launched a new fragrance called ‘Eau De Apache’ that makes you smell exactly like a delicious Apache pizza.

Apache Pizza will be giving away a limited supply of this exclusive scent so lucky winners can smell as desirable as their favourite pizza. Shaped like a pizza slice, the bottle is designed to look as good on your shelf, as it will smell splashed on your wrist. According to the experts, one whiff of this new scent and your other half won’t be able to keep their hands off you.

You’ll be more desirable than the last slice of a Buffalo Pizza. 

So get your loungewear ready, the campaign will be live across radio, digital, and the Apache Pizza social channels.

 YouTube link for launch video here.

Please go to www.EauDeApache.com  for the chance to win this one-of-a-kind scent.

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