Last night’s ICAD awards ceremony saw Huskies take home an impressive five gongs.
Two silvers (Art Direction and User Experience) were awarded to Sheena Cattigan and Maeve Heslin for the Dunbrody Famine Timeline (below). This beautiful piece of content was part of the pair’s work populating Fáilte Ireland’s Ireland’s Ancient East website, and was produced with the fantastic team at Windmill Lane.
Greg McLoughlin, Nick Kelly and Eamonn Finn scooped a silver (Experience/Activation) and a bronze (Creative use of Technology) for their work on 8Mural. Using augmented reality technology to show that the ‘Repeal the 8th’ movement isn’t an issue you can just paint over, they returned Maser’s controversial mural to the front of Project Arts Centre.
Finally, Art Director Daniel Flynn collected a bronze award (Experience/Activation) for his and Copywriter Michael Whelan’s Saint Vincent de Paul ‘Hidden Homeless’ campaign. The team took over an SVP shopfront in Dublin city-centre, presenting it as an alternative letting agent. Properties on offer included ‘lived-in’ flats with mold issues, hotel rooms unsuitable for families, and ‘a relative’s couch’.