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A Stark Reminder of Sight Loss During Covid-19

A Stark Reminder of Sight Loss During Covid-19

We’re proud of our recent print campaign for Fighting Blindness aimed at highlighting the difficulties that people with sight loss have during the current Covid-19 pandemic.

Surgical masks have become a symbol of protection during the pandemic, and we placed a mask over the eyes of a blind person as a stark reminder that the blind community and the vital services of Fighting Blindness need support at this time.

Fighting Blindness is a patient-led charity with a vision to cure blindness and support people living with sight loss. They work to empower 247,000 children and adults in Ireland who are blind or visually impaired.

You can donate to the charity by visiting https://www.fightingblindness.ie/donate/

CREDITS
Creative Director: Damian Hanley
Art Director/Designer: Emily Blaney
Producer: Brian Daly