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ALIV: We Own Summer

ALIV: We Own Summer

Here at Huskies, we’re thrilled to have launched a fully through-the-line summer campaign for our client ALIV; a tele-communications company based in The Bahamas. Called ‘We Own Summer’, it features a fantastic, atmospheric TV ad that really captures the country’s laidback vibe, while the creative was also extended through a number of commercial messages on radio, press, retail, digital display, PPC and social.

The summer campaign was developed to give the brand a leadership position within The Bahamas’ youth market. It was purposely designed with the intention of placing ALIV as the enabler for Bahamians to take and own their fun this summer, whatever it is they decide to do. Before we selected our creative territory, we tested a number of platforms with the youth market locally, and ‘We Own Summer’ was their chosen route. Nobody celebrates summer like the Bahamians, and this is what we see unfold in the ad, as a host of young people make their way to a party on the vibrant island of New Providence.

The cast features local actors, skateboarders and dancers, while the summery soundtrack is a bespoke piece called ‘Light It Up’, by Adria; an up-and-coming Bahamian singer who features in the ad too. We also worked with Bahamian TV and film director, Kareem Mortimer, as well as a highly-skilled localised production team for all elements on the ground.

So far, the campaign has been a huge success, with over 16,000 views on the first day alone. You can check out the TV ad here – enjoy!

 

All Photos by Alex Sheridan