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Culture - 14th June 2019
A creative agency with deep digital DNA
Euro 2016 in the Wes HooleyVan
With the Euro 2016 final approaching this weekend, here at Huskies we’re still licking our wounds after last week’s agonising defeat to France. Like most workplaces in the country, despairing thoughts of what could have been still linger around the office.
But it’s by no means all doom and gloom! The Boys in Green surely did us proud, and Robbie Brady’s late winner against Italy will live long in the hearts of the Irish people.
Arguably, however, the football itself was not the main talking point. The travelling Irish fans endeared themselves to the world, with videos documenting their lullaby singing, mass cleaning up and serenading of the local mademoiselles each amassing millions of views online.
In fact, one of our very own Huskies, Dan Nugent, and his friends became something of a travelling attraction around the host cities. The boys decided to go all out, purchasing a small minibus before putting in the elbow grease to design a van worthy of winning any football tournament.
And in the meantime they reminded us of the power of great content.
Voila! The Wes HooleyVan was born!
Making the journey from Dublin to Paris via the ferry at Rosslare, The Wes Hooleyvan attracted its very own fan base en route to the tournament. Dan and the boys continued on to La Rochelle and Bordeaux, before finally finishing up in San Sebastien in northern Spain.
During this time, the group achieved the kind of positive publicity many brands and businesses only dream of. The Wes HooleyVan made a huge impression on the Irish media across print, television, radio, social and the web – and all organically.
Widespread organic reach is something that brands strive for, yet they sometimes lose focus of what really makes an impression with social media users – strong content. It has the ability to evoke a certain feeling in people – delight, inspire, entertain – and the exploits of the boys certainly put a smile on the faces of those who came across it.
To put a figure on the viewership of the van, our social analytics team calculated that the #WesHooleyVan hashtag garnered almost a million Twitter impressions. How’s that for earned media excellence!
Let’s look at some of the places where the van made an appearance..
Captured arriving in Bordeaux by the Sunday Times. Photo Credit: Football Tips
Singing on the RTE Highlights show
“The best van we’ve seen yet” – RTE
Head Driver Gary Foley discussing the trip with RTE Radio 1
Shane Lowry took time out of the US Open to give the van a mention
Even the FAI were quick to acknowledge the effort! 4th in Daily Edge’s “9 Most Wonderful Campervans at the Euros”
The Journal using the HooleyVan in an article
While it’s a pity that the van won’t be making an appearance on Sunday, we’ve got our fingers crossed that the Wes HooleyVan will be back on our screens and news feeds for the World Cup in 2018!