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#TurnToLEAF: Lucky Drivers Experience the Future with Nissan
Since we began working with Nissan Ireland, we’ve had the opportunity to work on a diverse range of projects that have really excited the teams here in Portview House. From risqué print ads and cinematic epics, to integrated social and search campaigns, it’s a relationship that’s bearing a lot of memorable fruit.
So, with Earth Day falling on the 22nd of last month, we saw an opportunity to continue this fine work alongside our amazing client – and have some fun at the same time.
Since one of the goals of Earth Day is to encourage society to take active measures to lower their dependence on fossil fuels, we wanted to give people a glimpse of a future where petrol and diesel are a thing of the past.
The 100% Electric Nissan LEAF certainly has a major part to play in this greener future, and has already become Ireland’s biggest selling emission-free passenger vehicle. Our goal was to highlight the benefits that driving a Nissan LEAF has not only on the environment, but also on your wallet.
With this in mind, we teamed up with the wonderfully co-operative folks at Top Oil Raheny to surprise some of their lucky customers. The events that unfolded created an excited buzz around the local area as word spread to family and friends! Watch the reactions when the Nissan LEAF team meet them as they stop by to fill their tanks…