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X-Trailing along the Wild Atlantic Way

X-Trailing along the Wild Atlantic Way

Throughout 2017, we’ve been proud to showcase the innovative pieces work we’ve created for Nissan. And just when we thought we were running out of boxes to tick for a client who’s always up for pushing the boundaries, we were challenged to work on a project that would combine our love of Nissan and our knowledge of the Wild Atlantic Way.

Aiming to showcase the Nissan X-Trail as the perfect cross-country vehicle for families, we were asked to create five ads as part of a 16-page Fáilte Ireland supplement, in the Irish Independent. As we have a deep understanding of the Wild Atlantic Way from our work with Fáilte Ireland, we saw this as an opportunity to create content-rich pieces, as opposed to more traditional ads. By ensuring each ad included elements of the rugged west coast of Ireland, the Nissan X-Trail truly became part of the Wild Atlantic Way. Check out some of the results, below.

Wild Atlantic Way travel itineraries became Nissan X-Trails, showcasing all the roadtripping capabilities of the Nissan X-Trail, for the adventurous family.

The Nissan X-Trail boasts serious boot capacity, so we wanted to give readers some idea of just how much they could carry on an action-packed trip across Ireland’s west coast.

And, of course, we wanted to include the dramatic scenery of the Wild Atlantic Way itself, to truly immerse the Nissan X-Trail in the rugged landscape of Ireland.