Apache Pizza delivers a world’s first-ever Augmented Reality St.Patrick’s Day Parade Game.
Apache Pizza’s Irish brand platform is ‘We love EXTRA”. To celebrate the return of the St. Patrick’s Day Festival after two years of pandemic restrictions and the new extra-long bank-holiday weekend, we created an Augmented Reality St. Patrick’s Day Parade game that you can play on top of your pizza box.
The game challenged players to help an Apache Pizza delivery person to dodge their way through the busy parade to deliver pizza on time. Players collected over 33,000 gold pizza coins in the game which could be traded for discounts on their next pizza order.
Our ‘Extra Parade Delivered’ game is uniquely Irish and is the first of its kind anywhere in the world. It allowed everyone to enjoy the parade experience along with their favourite tasty pizza.
Being extra is an attitude that has generosity at its heart, it says I’m going to give it everything I’ve got and I’m not going to hold back.
It’s all about being fun, confident, unique, independent and secure in yourself.
With these TV spots we’re celebrating and highlighting Apache Pizza’s love for all things extra. Whether that’s living the extra way of life or giving everyone the opportunity to enjoy extra ingredients, extra flavours, and great new super extra pizzas.