Londis shopkeepers are locals.
And locals know everything about their community. Every single thing!
What sets Londis apart is that it’s a nationwide chain of stores run by locals, for locals. By combining the traditional values and knowledge of their shopkeepers with a state-of-the-art distribution network, Londis ensure they always stock the things their customers want and need. Every item on display in a Londis shop is a display of local knowledge.
The new campaign, Overheard in Londis, reinforces the idea that Londis shopkeepers listen to the needs of their local communities and stock the shelves accordingly. It features Liam and Des, the Londis Duo, hard at work to ensure customers have everything they need.
Read the full case study
All across Ireland, locally run shops are being squeezed out in favour of big international chain stores. In 2018, Londis partnered with Huskies to regain its rightful place in the heart of the community.
We wanted to understand and demonstrate the benefit of a ‘local shop’. We requested the sales data from every store, and we trawled through to find patterns in how local people shopped.
The results were fascinating and told a story that each Londis shop was unique: Kilkenny buys more dog than cat food (odd for the county known for the Kilkenny Cats) while Longford buys the most marmalade, but the least bread. Let that sink in.
With these insights, we set about creating Local Like You, a multi-platform campaign including a website where users could click on their county to see its particular shopping quirks.
Local Like You became a multi-award-winning campaign winning both ICAD and Kinsale Shark awards. It also won Best Advertising Campaign (Online/Digital) for BWG Foods at National Checkout Awards.
Help Londis regain its rightful place in the heart of the community and connect with a younger audience.
Every Londis shelf is a display of local knowledge.
Won Best Advertising Campaign (Online/Digital) for BWG Foods.