Londis shopkeepers are locals.
And locals know everything about their community. Every single thing!
What sets Londis apart is that it’s a nationwide chain of stores run by locals, for locals. By combining the traditional values and knowledge of their shopkeepers with a state-of-the-art distribution network, Londis ensure they always stock the things their customers want and need. Every item on display in a Londis shop is a display of local knowledge.
The new campaign, Overheard in Londis, reinforces the idea that Londis shopkeepers listen to the needs of their local communities and stock the shelves accordingly. It features Liam and Des, the Londis Duo, hard at work to ensure customers have everything they need.
Read the full case study
THE MISSION
Kerrygold recognised that a number of its competitors were communicating less compelling attributes more compellingly through digital.
To combat this encroachment and strengthen their brand equity, Kerrygold wished to reclaim its Irish grass-fed credentials and do so in a manner that would be owned by and synonymous with the Kerrygold brand.
The solution
We developed “The True Taste of Kerrygold”, an interactive content platform and flexible multi-market digital toolkit that communicated and extolled the virtues of Irish dairy farming. Using video, 360 footage, and real-time data we brought audiences closer than ever before to life on an Irish farm.
THE IMPACT
The digital content to date has been seen by over 36 million people worldwide resulting in a significant increase in top of mind awareness, brand differentiation and message association, cementing Kerrygold’s position as a grass-fed product.
In April 2019, it was announced that Kerrygold had become the first Irish food brand to exceed €1 billion in annual retail value. Huskies continue to work with Ornua Foods on a global scale to support and breathe digital innovation into their core brand messaging.
The Mission
Beat the competition and retain our price premium.
The Solution
A sustained grassroots campaign about… yes, you guessed it, grass.
The impact
The first Irish food brand to exceed €1 billion in annual retail value.
Read the full case study
THE MISSION
Kerrygold recognised that a number of its competitors were communicating less compelling attributes more compellingly through digital.
To combat this encroachment and strengthen their brand equity, Kerrygold wished to reclaim its Irish grass-fed credentials and do so in a manner that would be owned by and synonymous with the Kerrygold brand.
The solution
We developed “The True Taste of Kerrygold”, an interactive content platform and flexible multi-market digital toolkit that communicated and extolled the virtues of Irish dairy farming. Using video, 360 footage, and real-time data we brought audiences closer than ever before to life on an Irish farm.
THE IMPACT
The digital content to date has been seen by over 36 million people worldwide resulting in a significant increase in top of mind awareness, brand differentiation and message association, cementing Kerrygold’s position as a grass-fed product.
In April 2019, it was announced that Kerrygold had become the first Irish food brand to exceed €1 billion in annual retail value. Huskies continue to work with Ornua Foods on a global scale to support and breathe digital innovation into their core brand messaging.
The Mission
Help Londis regain its rightful place in the heart of the community and connect with a younger audience.
The Solution
Every Londis shelf is a display of local knowledge.
The impact
Won Best Advertising Campaign (Online/Digital) for BWG Foods.
