A creative agency with deep digital DNA

Kerrygold

We helped an international FMCG brand to combine tradition and heritage with digital innovation and creativity.

The Challenge

Ornua Foods is responsible for the global marketing and sales of several consumer dairy brands including Kerrygold butter. Famous for its Irish grass-fed credentials Kerrygold recognised that a number of its competitors were communicating less compelling attributes more compellingly through digital.

To combat this encroachment and strengthen their brand equity, Ornua Foods approached Huskies to communicate Kerrygold’s Irish ‘grass-fed’ credentials and do so in a manner that would be owned by and synonymous with the Kerrygold brand.

The Solution

“The True Taste of Kerrygold” is an interactive content platform and flexible, multi-market digital toolkit that communicated and extolled the virtues of Irish dairy farming. Using video, 360 footage, and real-time data we brought audiences closer than ever before to life on an Irish farm. The digital content to date has been seen by over 36 million people worldwide.

The Results

A context lab report reported significant increases in top of mind awareness, brand differentiation and message association, cementing Kerrygold’s position as a grass-fed product. In April 2019, it was announced that Kerrygold had become the first Irish food brand to exceeded €1 billion in annual retail value. Huskies have continued to work with Ornua Foods on a global scale, continuing to support and breathe digital innovation into their core brand messaging.

1/5