Smurfit Kappa is one of the world’s largest paper packaging companies, operating on 3 continents. They wanted help reaching a very specific target, C Suite execs and CMOs, to tell them about ShelfSmart, a bespoke process that helps brands optimise secondary packaging. We recommended a targeted approach involving LinkedIn and Twitter, integrated with video and article content. It’s shown Smurfit a new way to approach comms, and they now plan to roll it out to other offerings.
Frank and Honest