Case Study: Little Flower Penny Dinners
The Famine Foodbank
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THE MISSION
Despite the notion that hunger was something that Ireland left behind back in the 1800’s, food poverty is still a huge, yet almost hidden problem in modern-day Ireland. Over 100,000 children go to bed hungry every night, 20% of parents skip meals to feed their families and the demand for food help increased by 70% in 2020.
The solution
To highlight Ireland’s rampant food poverty, a food bank was installed in front of the most powerful symbol of hunger in Irish history, the famous Famine Memorial. Situated in Dublin City Docklands, the haunting Famine statues commemorate the most profound disaster in Irish history, when more than one million people died and a million more emigrated.
The hard-hitting installation, which invited people to donate to Little Flower via a QR code, provides a stark reminder that even though it’s been 173 years since the Irish Famine, hunger is still a huge, ever-growing issue.
THE IMPACT
+388% donations
+258% donors (94% new donors)
+20% new charity volunteers.
173 years later and Ireland is still hungry. ‘Famine Food Bank’ installation puts a spotlight on food poverty in Ireland.
The Mission
Despite the notion that hunger was something that Ireland left behind back in the 1800’s, food poverty is still a huge problem in modern-day Ireland.
The Solution
To highlight Ireland’s rampant food poverty, a food bank was installed in front of the most powerful symbol of hunger in Irish history, the famous Famine Memorial.
The impact
+388% donations
+258% donors (94% new donors)
+20% new charity volunteers