Read the full case study
THE MISSION
Despite the notion that hunger was something that Ireland left behind back in the 1800’s, food poverty is still a huge, yet almost hidden problem in modern-day Ireland. Over 100,000 children go to bed hungry every night, 20% of parents skip meals to feed their families and the demand for food help increased by 70% in 2020.
The solution
To highlight Ireland’s rampant food poverty, a food bank was installed in front of the most powerful symbol of hunger in Irish history, the famous Famine Memorial. Situated in Dublin City Docklands, the haunting Famine statues commemorate the most profound disaster in Irish history, when more than one million people died and a million more emigrated.
The hard-hitting installation, which invited people to donate to Little Flower via a QR code, provides a stark reminder that even though it’s been 173 years since the Irish Famine, hunger is still a huge, ever-growing issue.
THE IMPACT
+388% donations
+258% donors (94% new donors)
+20% new charity volunteers.
173 years later and Ireland is still hungry. ‘Famine Food Bank’ installation puts a spotlight on food poverty in Ireland.
The Mission
Despite the notion that hunger was something that Ireland left behind back in the 1800’s, food poverty is still a huge problem in modern-day Ireland.
The Solution
To highlight Ireland’s rampant food poverty, a food bank was installed in front of the most powerful symbol of hunger in Irish history, the famous Famine Memorial.
The impact
+388% donations
+258% donors (94% new donors)
+20% new charity volunteers
Read the full case study
THE MISSION
Despite the notion that hunger was something that Ireland left behind back in the 1800’s, food poverty is still a huge, yet almost hidden problem in modern-day Ireland. Over 100,000 children go to bed hungry every night, 20% of parents skip meals to feed their families and the demand for food help increased by 70% in 2020.
The solution
To highlight Ireland’s rampant food poverty, a food bank was installed in front of the most powerful symbol of hunger in Irish history, the famous Famine Memorial. Situated in Dublin City Docklands, the haunting Famine statues commemorate the most profound disaster in Irish history, when more than one million people died and a million more emigrated.
The hard-hitting installation, which invited people to donate to Little Flower via a QR code, provides a stark reminder that even though it’s been 173 years since the Irish Famine, hunger is still a huge, ever-growing issue.
THE IMPACT
+388% donations
+258% donors (94% new donors)
+20% new charity volunteers.
A digital-led campaign driving brand awareness & growth for a new UK health-tech platform.
The Mission
As a relatively new brand in the market, Curam needed to drive brand awareness, educate customers on this new model of care, and grow their client and carer sign ups.
The Solution
We used analytic tools to identify customer needs and locations that would find this new service most useful. We then created a brand awareness campaign backed up with a comprehensive digital strategy to drive sign ups.
The impact
During the 3 month campaign, we saw Brand Growth increase 580% year on year for average monthly brand searches, while client signups increased by 142% and carer sign ups improved by 32%.
Read the full case study
THE MISSION
Despite the notion that hunger was something that Ireland left behind back in the 1800’s, food poverty is still a huge, yet almost hidden problem in modern-day Ireland. Over 100,000 children go to bed hungry every night, 20% of parents skip meals to feed their families and the demand for food help increased by 70% in 2020.
The solution
To highlight Ireland’s rampant food poverty, a food bank was installed in front of the most powerful symbol of hunger in Irish history, the famous Famine Memorial. Situated in Dublin City Docklands, the haunting Famine statues commemorate the most profound disaster in Irish history, when more than one million people died and a million more emigrated.
The hard-hitting installation, which invited people to donate to Little Flower via a QR code, provides a stark reminder that even though it’s been 173 years since the Irish Famine, hunger is still a huge, ever-growing issue.
THE IMPACT
+388% donations
+258% donors (94% new donors)
+20% new charity volunteers.
The Mission
Pandemic isolation risked intensifying male suicides in Ireland. Conversations save lives but starting them is the challenge.
The Solution
We shed light on the importance of social connections and conversation by lighting up iconic Dublin landmarks with messages of solidarity.
The series featured collaborations with artists and designers such as Sebastian Barry, Vivienne Roche, Gavin Friday, Maser, Damien Dempsey, Domino Whisker, Aches, Mundy and Tiny Ark.
The impact
The campaign delivered reach of 4.5M, delivering 183,000 engagements, sparking many life-saving conversations and doubling annual donations to €4.9m.
Read the full case study
THE MISSION
Despite the notion that hunger was something that Ireland left behind back in the 1800’s, food poverty is still a huge, yet almost hidden problem in modern-day Ireland. Over 100,000 children go to bed hungry every night, 20% of parents skip meals to feed their families and the demand for food help increased by 70% in 2020.
The solution
To highlight Ireland’s rampant food poverty, a food bank was installed in front of the most powerful symbol of hunger in Irish history, the famous Famine Memorial. Situated in Dublin City Docklands, the haunting Famine statues commemorate the most profound disaster in Irish history, when more than one million people died and a million more emigrated.
The hard-hitting installation, which invited people to donate to Little Flower via a QR code, provides a stark reminder that even though it’s been 173 years since the Irish Famine, hunger is still a huge, ever-growing issue.
THE IMPACT
+388% donations
+258% donors (94% new donors)
+20% new charity volunteers.
The Mission
Allianz Insurance has always been about protecting people. But while their homes may have been protected, the people inside them weren’t.
The Solution
Domestic violence had soared by 43%, inspiring Allianz to take action and launch a three year partnership with Women’s Aid. Too often these women were portrayed as helpless and broken in the media. We wanted to flip the narrative and show them they had real strength.
The impact
The campaign has led to +172% increase in traffic to the website.
Read the full case study
THE MISSION
Despite the notion that hunger was something that Ireland left behind back in the 1800’s, food poverty is still a huge, yet almost hidden problem in modern-day Ireland. Over 100,000 children go to bed hungry every night, 20% of parents skip meals to feed their families and the demand for food help increased by 70% in 2020.
The solution
To highlight Ireland’s rampant food poverty, a food bank was installed in front of the most powerful symbol of hunger in Irish history, the famous Famine Memorial. Situated in Dublin City Docklands, the haunting Famine statues commemorate the most profound disaster in Irish history, when more than one million people died and a million more emigrated.
The hard-hitting installation, which invited people to donate to Little Flower via a QR code, provides a stark reminder that even though it’s been 173 years since the Irish Famine, hunger is still a huge, ever-growing issue.
THE IMPACT
+388% donations
+258% donors (94% new donors)
+20% new charity volunteers.
The Mission
Beat the competition and retain our price premium.
The Solution
A sustained grassroots campaign about… yes, you guessed it, grass.
The impact
The first Irish food brand to exceed €1 billion in annual retail value.
Read the full case study
THE MISSION
Despite the notion that hunger was something that Ireland left behind back in the 1800’s, food poverty is still a huge, yet almost hidden problem in modern-day Ireland. Over 100,000 children go to bed hungry every night, 20% of parents skip meals to feed their families and the demand for food help increased by 70% in 2020.
The solution
To highlight Ireland’s rampant food poverty, a food bank was installed in front of the most powerful symbol of hunger in Irish history, the famous Famine Memorial. Situated in Dublin City Docklands, the haunting Famine statues commemorate the most profound disaster in Irish history, when more than one million people died and a million more emigrated.
The hard-hitting installation, which invited people to donate to Little Flower via a QR code, provides a stark reminder that even though it’s been 173 years since the Irish Famine, hunger is still a huge, ever-growing issue.
THE IMPACT
+388% donations
+258% donors (94% new donors)
+20% new charity volunteers.
The Mission
Help Londis regain its rightful place in the heart of the community and connect with a younger audience.
The Solution
Every Londis shelf is a display of local knowledge.
The impact
Won Best Advertising Campaign (Online/Digital) for BWG Foods.
Read the full case study
THE MISSION
Despite the notion that hunger was something that Ireland left behind back in the 1800’s, food poverty is still a huge, yet almost hidden problem in modern-day Ireland. Over 100,000 children go to bed hungry every night, 20% of parents skip meals to feed their families and the demand for food help increased by 70% in 2020.
The solution
To highlight Ireland’s rampant food poverty, a food bank was installed in front of the most powerful symbol of hunger in Irish history, the famous Famine Memorial. Situated in Dublin City Docklands, the haunting Famine statues commemorate the most profound disaster in Irish history, when more than one million people died and a million more emigrated.
The hard-hitting installation, which invited people to donate to Little Flower via a QR code, provides a stark reminder that even though it’s been 173 years since the Irish Famine, hunger is still a huge, ever-growing issue.
THE IMPACT
+388% donations
+258% donors (94% new donors)
+20% new charity volunteers.
The Mission
Reverse the drop in donations and trust and build a sustained new younger donor base for SVP.
The Solution
Show that it takes one small thing to tip a person into or out of poverty.
The impact
Reversed the fortunes of SVP to deliver an increase in donations of +28% in four years.
Read the full case study
THE MISSION
Despite the notion that hunger was something that Ireland left behind back in the 1800’s, food poverty is still a huge, yet almost hidden problem in modern-day Ireland. Over 100,000 children go to bed hungry every night, 20% of parents skip meals to feed their families and the demand for food help increased by 70% in 2020.
The solution
To highlight Ireland’s rampant food poverty, a food bank was installed in front of the most powerful symbol of hunger in Irish history, the famous Famine Memorial. Situated in Dublin City Docklands, the haunting Famine statues commemorate the most profound disaster in Irish history, when more than one million people died and a million more emigrated.
The hard-hitting installation, which invited people to donate to Little Flower via a QR code, provides a stark reminder that even though it’s been 173 years since the Irish Famine, hunger is still a huge, ever-growing issue.
THE IMPACT
+388% donations
+258% donors (94% new donors)
+20% new charity volunteers.
The Mission
Re-Launch a small new Irish Whiskey brand globally in a sea of whiskey competition.
The Solution
Inspire drinkers to break new ground with their choices.
The impact
Successfully established in multiple global markets including US, Europe UK and Australia.
Read the full case study
THE MISSION
Despite the notion that hunger was something that Ireland left behind back in the 1800’s, food poverty is still a huge, yet almost hidden problem in modern-day Ireland. Over 100,000 children go to bed hungry every night, 20% of parents skip meals to feed their families and the demand for food help increased by 70% in 2020.
The solution
To highlight Ireland’s rampant food poverty, a food bank was installed in front of the most powerful symbol of hunger in Irish history, the famous Famine Memorial. Situated in Dublin City Docklands, the haunting Famine statues commemorate the most profound disaster in Irish history, when more than one million people died and a million more emigrated.
The hard-hitting installation, which invited people to donate to Little Flower via a QR code, provides a stark reminder that even though it’s been 173 years since the Irish Famine, hunger is still a huge, ever-growing issue.
THE IMPACT
+388% donations
+258% donors (94% new donors)
+20% new charity volunteers.
The Mission
Launch a whole new telecom brand in a matter of months.
The Solution
Act, look and communicate in a way that pulled customers in.
The impact
Quickly grew to control a market share of 38% in the months following launch, and since then its market share has only continued to rise.
Read the full case study
THE MISSION
What’s harder than getting to Number 1? Staying there! The Guinness Storehouse is Ireland’s number one visitor attraction but maintaining this position in a market with a growing number of visitor attractions is challenging. The ask was simple, maintain and grow the Storehouse position.
THE SOLUTION
For over a decade we’ve celebrated the vibrancy of the Storehouse experience by creating and delivering culturally relevant content and comms through a mix of brand campaigns, building highly engaged social communities, targeted paid media campaigns and digital experiences. This 360-degree comms platform and cohesive digital/social strategy have ensured the Storehouse has remained a must for every visitor to Dublin.
THE IMPACT
During our time working with Guinness Storehouse, we’ve seen visitor numbers grow from 1 million to 1.73 million per year. We have increased tickets sales by 45%, transactions by 41% and revenue by 62%, year-on-year. We continue to work with Storehouse on a global scale to maintain their position as Ireland’s top visitor destination as they enter their 20th year of business.
